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Seller Tips: Artist Promotion Materials - Edition 2

Rory Wood // jun 5, 2014

In the months since our last seller's tips (http://society6.com/r/stap1) we've seen the community as a whole take more advantage of the Artist Promo than ever before.

So in the midst of another Free Shipping Artist Promo (ending June 8th @ midnight), I wanted to take another opportunity to highlight some of the techniques we saw and to recognize some more of the creativity of individual members.

Some things to consider:
- Keep a healthy mix of design and product imagery between posts. Lots of people need clear visuals of what they're potentially being sent to.
- For Instagram posts, update your profile link to be your promo link and let followers know in the caption of your post - "Link in profile!"
- You can link to specific pages and products within your shop by simply adding your unique "?promo=12345" snippet to the end of any link.
- Make longer links less imposing by shortening them with services like - http://goo.gl, https://bitly.com, http://ow.ly
- Be sure to tag new AND old work to ensure it has the best chance of being found by those searching. Simply click EDIT at the top of any designs to add keywords to the description, separated by commas (,).

Keep in mind, the tips above are not exclusive to Society6 and can be employed for all of your personal promotion efforts.

When you're ready to make your own you can grab your unique promo link here: https://society6.com/account/promo

Discovered any other handy tactics for getting the word out about your products? We'd love to hear them in the comments below.

Want us to see your strategy in action? Tag #s6promo wherever you post for potential inclusion in future roundups.

Seller Tips: Artist Promotion Materials - Edition 2 by Rory Wood

It's hard to miss the bold font, bright colors and cheeky subtext of Nick Volkert's promotion materials. Bonus points for incredibly clear direction and his promo being on fire.

Sofia Bonati's use of contrast really draws attention to the incentive of the promotion.

Oi! Mat Miller leverages one of his insanely complex designs to stop scroller's in their tracks while keeping his messaging conversational.

KRAVIC takes a very casual approach to his promo materials. People are sold to all day, and making your messaging fun can go a long way.

Keeping all details in the promo can be a huge help in your message persisting through re-shares, and keeps your post descriptions as short as possible with just the link. Promo by Steven Toang.