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Seller Tips: Artist Promotion Materials - Edition 03

Ben Renschen // dec 3, 2014

Your fans love getting deals on your work. Period. With a massive wave of Artist Promos coming up for the holidays, I wanted to light a fire up in that chimney of yours. Below are some tips for building personalized promo material, prepping your work and sharing on social media.

To stoke the fire, I've attached some cool examples of promo material made by members of this community.

Tips for creating your Artist Promo material:

- Pull product images from our site. Product pages have the largest previews available.

- Make sure your text & font is easy to read. Be clear in your messaging.

- Mix up the designs and products to keep your promotions feeling fresh.

- Feature a single product prominently OR...

- Feature several products as a cohesive ensemble.

- Keep the vibe of your promo material relevant to the vibe of your artwork.

- Use your logo. Great opportunity to build your brand.

Tips for sharing Artist Promos on social media or society6.com:

- Use our new Collections feature to organize your work by art & product. Read about it.

- Give your followers a Call To Action (CTA) - "Show Me More", "Use Code", "Buy this tote. Carry so many things."

- Include your promo link when posting anywhere. Available HERE (only when a promo is active).

- Use shortened links with services like http://goo.gl, http://bitly.com and http://ow.ly.

- Update your Instagram profile link with your promo link. You can also tag yourself in the caption so fans have a quick way to access your profile. EXAMPLE: "Use the link in my profile. @tagyourself" or "Use link in the @tagyourbrand profile."

- Link to specific products during a promotion by adding your unique "?promo=12345" snippet to the end of the url.

- Post promo information on the day it happens. If you post your Artist Promo ahead of time, your fans will likely forget your promo by the time it arrives OR be confused by an inactive promo. During the holidays, you have to be smart about posting. There are a lot of business vying for your follower's attention.

- Post twice a day. That's conservative, but over-posting could cause you to lose followers.

- Talk a little bit about the artwork you feature. Fans/Followers love a good backstory and will be more inclined to click into the product page (i.e. bringing them closer to buying).

Tips for prepping your artwork for the Artist Promo:

- Add/Update keywords and descriptions! This makes your artwork significantly more searchable (especially important during the holidays when our site gets a ton of extra traffic). More info - Seller Tips: Tagging & Descriptions

- Optimize your artwork for your products. The best crop for an iPhone case is not the same for a pillow or a mug. A t-shirt design might look better with transparencies instead of a rectangle cut.

Also, I may or may not have stolen some great tips from Rory's previous posts to condense in one location. If you want to check out some other great promo material for inspiration, I recommend these two posts:

Seller Tips: Artist Promotion Materials - Edition 02

Seller Tips: Artist Promotion Materials - Edition 01

Surely, I missed something - downside of being human I suppose. Please share your tips in the comments - we're on this ride together.

Seller Tips: Artist Promotion Materials - Edition 03