Your fans love getting deals on your work. Period. With a massive wave of Artist Promos coming up for the holidays, I wanted to light a fire up in that chimney of yours. Below are some tips for building personalized promo material, prepping your work and sharing on social media.
To stoke the fire, I've attached some cool examples of promo material made by members of this community.
Tips for creating your Artist Promo material:
- Pull product images from our site. Product pages have the largest previews available.
- Make sure your text & font is easy to read. Be clear in your messaging.
- Mix up the designs and products to keep your promotions feeling fresh.
- Feature a single product prominently OR...
- Feature several products as a cohesive ensemble.
- Keep the vibe of your promo material relevant to the vibe of your artwork.
- Use your logo. Great opportunity to build your brand.
Tips for sharing Artist Promos on social media or society6.com:
- Use our new Collections feature to organize your work by art & product. Read about it.
- Give your followers a Call To Action (CTA) - "Show Me More", "Use Code", "Buy this tote. Carry so many things."
- Include your promo link when posting anywhere. Available HERE (only when a promo is active).
- Use shortened links with services like http://goo.gl, http://bitly.com and http://ow.ly.
- Update your Instagram profile link with your promo link. You can also tag yourself in the caption so fans have a quick way to access your profile. EXAMPLE: "Use the link in my profile. @tagyourself" or "Use link in the @tagyourbrand profile."
- Link to specific products during a promotion by adding your unique "?promo=12345" snippet to the end of the url.
- Post promo information on the day it happens. If you post your Artist Promo ahead of time, your fans will likely forget your promo by the time it arrives OR be confused by an inactive promo. During the holidays, you have to be smart about posting. There are a lot of business vying for your follower's attention.
- Post twice a day. That's conservative, but over-posting could cause you to lose followers.
- Talk a little bit about the artwork you feature. Fans/Followers love a good backstory and will be more inclined to click into the product page (i.e. bringing them closer to buying).
Tips for prepping your artwork for the Artist Promo:
- Add/Update keywords and descriptions! This makes your artwork significantly more searchable (especially important during the holidays when our site gets a ton of extra traffic). More info - Seller Tips: Tagging & Descriptions
- Optimize your artwork for your products. The best crop for an iPhone case is not the same for a pillow or a mug. A t-shirt design might look better with transparencies instead of a rectangle cut.
Also, I may or may not have stolen some great tips from Rory's previous posts to condense in one location. If you want to check out some other great promo material for inspiration, I recommend these two posts:
Surely, I missed something - downside of being human I suppose. Please share your tips in the comments - we're on this ride together.
Seaside Spirit just doing what they always do. Makin it look good.
Cheeky bastards. WORDS BRAND creatively hinted at our massive Thanksgiving Promo the day before.
EARTHLIGHTENED featuring a nicely toned ensemble of iPhone cases and background.
Beardy Graphics. Bearding at every opportunity.
Huebucket also offers some phone case designs as HD wallpapers for your mobile.
Soaring Anchor Designs creatively dropped their work into the places people are buying from. Not...a bad...idea.
Thank you, Pocket Fuel, for the additional Instagram tip!
Comments
Great tips
We do it like this:
"Click the link in our @pocketfuel bio"
It gives the user an instant action point right as they are reading the call to action and is a nice little workaround for the inability to hot link in Instagram comments.
I made my promo with Photoshop ;) Have a nice day!
*off to prepare some 'fill-in-the-blanks-when-we-get-the-heads-up' ads......*
+Jon Deviny & Philip A. Buck - We're still figuring this one out. Definitely an ongoing conversation and will keep you and s6 artists posted as this discussion evolves.
+Kayleigh Kirkpatrick - What Earthlightened said. Photoshop or Illustrator is usually the ground floor, but if you’re on a budget, GIMP is a pretty popular freeware alternative. Also, Photoshop Express - not nearly as strong as the full version, but it’s free and you can still do plenty.
+Pocket Fuel - good lookin out! great tip. I've updated our blog post to reflect that.
+WORDS BRAND - ha!
+Sharon Mau - You’re very welcome.
+Rabassa - At the moment we don't, but I'll pass this onto our development team for discussion.
https://www.facebook.com/RabassaArt
Any suggestions from the pros?
Really great help and information, I've made my first promo on society6, would love to share it and show you all!
http://society6.com/dpatdesigns/free-...
http://society6.com/richardswika
Come and Check my Artworks, I am sure you gonna like them and on the way buy some of my designed products or share it to your friends and family! Thanks
Will help promote, and look at all work i physically can, please feel free to check my page: http://society6.com/gizemm
Many thanks, and i hope to view yours back :)
http://society6.com/carolinajaramillo
Also, it's offering you a chance to free promote your Society6's design on our web! www.apersonalidea.com
Cheers!
Hi, everyone! I'm a new guy at Society6 and looking for several showing ways about my artwork for sale.
As Picaso said, for keep living as a substainable artist, earning money is necessary, not only for living, but also for creating artworks. Yes, that's true. I'm not talkative, and open socialised well, saddly I'm pretty much shy person. Last 16 months painful days as an artist pushed me to do some action for sale artwork though.
So, please if you have interest to see new artist, come and see to my shop!
and if you like that, you could buy and share the link with your friends ;) and your friesnd could say thanks to you for recommending. I trust my artwork has worth for that!
Come and See charming printed goods, Yoohoo~ ;^D
http://society6.com/iohohoh
Many thanks for reading, Cheers!
Wanna see some more? - Here you go :D
https://society6.com/mina_burtonesque
https://society6.com/ashitan
https://society6.com/whatunid
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