🌈 Matching 👔 for your ❤️ ones with 🤚 painted 🌸 of Amsterdam!📍 We are a team made of a designer, a dog, a cat, a bunch of tech and all our producers helping us grow big! Sorina, the founder, Luca, the lazy 10 years old Shih Tzu and Lili, the young and active Ocicat, are making uniquely digitally painted fashion designs right in Amsterdam, in the Netherlands. The Dutch are known for their collection of flowers, so we’re painting them on clothes that can be bought by everyone.

I adopted Luca from one of my collegues in University when he was just 3 months old and we’ve lived together ever since. He is well known for being smart enough to guilt tripping everyone for not giving him food and for having an oddly wide understanding of his people and environment. I found Lili in my grandmother’s garden when she was as big as my hand…she was kneading and purring on me all the time, so I bathed her and took her to my home town in the city, where i’ve made her a small travelling bag where she got to Amsterdam safely. She turned out to be very smart, elegant and particularily beautiful until she ran off for 3 days and she came back pregnant. Our teen mom will soon have her first litter and i can’t wait to share the experience of growing together on social media!

While building Designora Concepts as a complete shift in career due to Corona, meaning from interior architect to Print-on-Demand, Virtual Design and Digital Entrepreneurship, Lili was found and Luca didn’t like her bullish and way-too-active behavior, so a lot of conflicts and funny situations happened that created plenty of funny videos, meaning the love of Luca for Lili is quite a satire.

My journey in discovering the Print-On-Demand industry blended with their funny ways of living and I created the fashion brand that is going to offer matching outfits for both pets and humans in artistically unique ways.

Creating designs in coherent and relevant ways on premium products delivered by several producers is definitely not easy to set up and it takes quite some time to develop. The biggest challenge was to match the resources left with the right timing for launching the brand properly.

Our current strategy is to remaster our paintings into unique and pleasant color combinations. Some of our results are staggering and we are inviting you to join us in this trippy journey of ours!