As parents, we pray our children will stay true to their roots, have a hunger for the outdoors, be curious, get lost, dream big, crave independence, get dirty, hit the ground running, chase the endless summer, do big things, wander, stir things up, make waves, never look back and have no regrets.  We wanted to represent all of those things through our t-shirt artwork…. and so our brand was born, simply named FIN FIRST.