Arthur V. Commerce is a character born from the duality inherent in my life, my profession, and my art and the battle between creating to live and living to create. The name also serves as an organizing principle for creating several sub-branded projects. The V stands for versus and is the heart of my concept. It's me versus whatever I choose to take on. Or in some cases, what chooses to take me on. Other projects currently in the works include, Arthur V. Films, Arthur V. Clothing, Arthur V. Lighting, and Arthur V. Hunger. All of which are in service of an ongoing project called Arthur V. Himself.