” Presenting the HCI revolution: a commercial that allows users to define content based on their interests. Where conventional advertisements merely try and form a bond with the viewer on the hope of a later connection in store or online, the HCI allows viewers to interact in a real time environment. Its multi-platform capability works with streaming sites such as 4OD, HBO on Demand as well as the iPhone and Blackberry. http://www.fwdctrl.com/nike.html”

” MTV Dejitaru was born out of the now defunct MTV broadcasting corporation. It is a government guided corporation aiming to provide a better lifestyle to all citizens. In the year 2031 the new flagship project of Dejitaru is well underway; MTV education. In a world where Japan is now leader of the global community, MTV endeavours to inform its youngest and brightest pre-citizens on all aspects of the MTV life. With reliable power from the Japanese Nuclear Service (JNS) your teacher, Miss...”

” A self-motivated brief in response to Sony Ericsson's plans to release an 'Eco Phone' in the near future. This advertising campaign covers a wide format of design solutions including a television advert, digital user guide, shop window display point of sale, editorial advertisement and website banner. http://www.fwdctrl.com/sony.html”

” O2 offer services not only through phone communication but also via the O2 stadium, which houses sporting events such as the Olympics as well as major Music concerts. With this in mind, adverts and idents were created under the titles music, sport and talking/relationships. The phones interact with each other more and more as the idents progress, ending with a resolution in the final adverts. The main focus is the iPhone, only available on O2. http://www.fwdctrl.com/o2.html”

” The United Nations has committed itself to making the treatment, care and support of people living with HIV universally accessible by 2010. With just over two years to go, the majority of people living in developing countries remain unaware of their HIV status, and those that do often fail to access treatment, even when it is free. For millions of people, fear of HIV forces them into denial and secrecy – such is the stigma that plagues testing and...”

” Fwd_ctrl. is a forward thinking concept, design & directional unit who use visual language with new methodology to carry our messages. The mission is to create visual communication that is not defined by a predetermined set of rules or values but that is brief appropriate, brand aware, strongly researched, well developed and specific to the individual needs of the client/end user. Determined to stay true to what we believe, we want to use new and emerging media to carve our own path...”

”Fwd_ctrl. is a forward thinking concept, design & directional unit who use visual language with new methodology to carry our messages.”